一、营销短信的好处？促销短信的平均点击率为 36%，是电子邮件 (4.5%) 的 8 倍*（短信是直接发送到消费者手机上的信息，曝光率有着天然的优势）；短信拥有广泛的受众，可以帮助品牌扩大影响力；电子商务行业的短信渠道投资回报率水准是每投资1美金收获71美金；

二、短信营销最佳发送场景短信的高打开率也意味着高退订率，所以不是所有内容和场景都适用于短信营销；以下是我们实验下来效果最好的短信发送场景和模板案例：

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三、如何收集手机号订阅短信至关重要，短信只能发送给订阅者，且过程需要完全合规，如果你打算开展短信营销，收集短信是第一步，你可以按照以下流程逐步开启你的手机号收集策略：

一、开启订阅弹窗在SmartPush弹窗模板库选择一个收集手机号的弹窗，消费者会在第一屏弹窗中填写email订阅newsletter，然后进入第二屏填写手机号订阅SMS短信（这一步如果消费者不愿意留下手机号，则可以点击文字 I'll pass直接跳过，非常用户友好）